Consumer Packaged Goods
+34%
conversion lift
Attention dwell on hero imagery predicted purchase intent with 87% accuracy.
Neuromarketing Intelligence
We read minds.Then write them.
Precision marketing grounded in neuroscience. We intercept the decision at the signal level.
02 — Origin
The brain is not
a black box.
Every decision your audience makes runs through predictive coding loops — the brain constantly generating expectations and updating them against sensory input. We intercept that process at the signal level.
Through attention mapping and biometric analysis, we trace the exact pathways from stimulus to decision. Not what consumers say they think — what their neurons actually do.
Decision architecture is the discipline of designing those pathways intentionally. We've built a methodology that makes it repeatable, measurable, and scalable.
03 — Method
What we measure.
Three disciplines. One unified methodology. Grounded entirely in how the brain actually works.
01
Attention Mapping
Eye tracking and EEG heatmaps that reveal exactly where attention flows — and where it drops. We make every pixel earn its place.
02
Emotional Response
Biometric signal analysis — heart rate, skin conductance, facial action — decoded into emotional arcs that predict purchase behaviour.
03
Decision Architecture
Messaging and CTA optimisation built from behavioural economics and real neural response data. Design the pathway to yes.
04 — Evidence
Signals from the field.
Real results from real campaigns. Every number verified against control groups.
Financial Services
−40%
drop-off rate
Resequencing CTA placement reduced cognitive load by 40% in decision flow.
Digital Media
2.8×
completion rate
Emotional arc engineering increased content completion across all formats.
05 — Connect
Let's open
the loop.
Tell us about your audience. We'll tell you what they're thinking — and how to reach them where it counts.